Qi Intelligent websites
Smarter marketing-ready websites, better performance outcomes.
Regular Websites
- Strategic Foundation: N/A
- Positioning: N/A
- Information Architecture framework: Sitemap driven rather than architecture so not scalable.
- Inbound optimized: N/A
- SEO optimized: Post facto
Qi Intelligent Websites
- Strategic Foundation: We'll craft a website that speaks directly to your ideal customer.
- Positioning: Your brand's unique story, powerfully told.
- Information Architecture framework: Intuitive design. Easy navigation. Content that converts.
- Inbound optimized: Built to attract and convert more leads.
- SEO optimized: Higher search rankings. Consistent online visibility.
Qi's 6 Steps to impactful Websites
1. Research & Objective Definition
Understanding buyer personas, Value proposition and messaging
2. Information
Architecture
For scalability, user experience and easy discovery of content
3. Keyword & Competitor Analysis
Optimized for Discovery, Amplified for information coverage
4. Low-Touch Content Development
Distilled messaging, engaging stories, architected information flows and drawing call-to-actions across TOFU, MOFU, BOFU
5. Design & Style Definition
Brand coherence, responsive design and frictionless user journeys
6. Development & Integrations
Forms, analytics, martech and SEO integrations
