When a buyer asks ChatGPT or Perplexity “who are the best vendors for X,” the answer is assembled from content AI trusts enough to cite. Most B2B content never qualifies , not because it’s bad, but because it’s the kind of thing the model can already generate without you.
This field guide ranks the six content types by their likelihood of earning AI citations, explains the one rule behind every tier, and gives you a 15-minute scorecard to audit your last 10–15 pieces. By the end, you’ll know which assets to build, which to fix, and which to stop wasting time on.