Qi intelligent websites
Smarter marketing-ready websites, better performance outcomes.
Regular Websites
- Strategic Foundation: N/A
- Positioning: N/A
- Information Architecture framework: Sitemap-driven rather than architecture so not scalable.
- Inbound optimized: N/A
- SEO optimized: Post facto
Qi Intelligent Websites
- Strategic Foundation: We'll craft a website that speaks directly to your ideal customer.
- Positioning: Your brand's unique story, powerfully told.
- Information Architecture framework: Intuitive design, easy navigation with content that converts.
- Inbound optimized: Built to attract and convert more leads.
- SEO optimized: Higher search rankings. Consistent online visibility.
Website comparison
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Strategic Foundation:
- Positioning:
-
Information Architecture
framework: - Inbound optimized:
- SEO optimized:
Regular Websites
-
N/A
- N/A
- Sitemap-driven rather than architecture so not scalable.
- N/A
- Post facto
Qi Intelligent Websites
- We'll craft a website that speaks directly to your ideal customer.
- Your brand's unique story, powerfully told.
- Intuitive design, easy navigation with content that converts.
- Built to attract and convert more leads.
- Higher search rankings. Consistent online visibility.
Qi's 6 steps to impactful websites
1. Research & objective definition
Understanding buyer personas, value proposition and messaging
2. Information
architecture
Nuanced organizing, labeling, and structuring of the website for easy scalability, better user experience, and easy discovery of content.
3. Keyword & competitor analysis
Optimization for discovery and amplification for information coverage
4. Low-touch content development
Distilled messaging, engaging stories, architected information flows and drawing call-to-actions across TOFU, MOFU and BOFU
5. Design & style definition
Brand coherence, responsive design and frictionless user journeys
6. Development & integrations
Forms, analytics, martech and SEO integrations
