Over 90% of traditional campaigns for lead-gen fail, miserably!
- Focus on vanity metrics leads to Spray and Pray campaigns
- Campaign to Campaign existence leaves your customers hanging
- Creative-led execution is difficult & expensive to put out consistently
Lead Gen Framework
Be near your customers
Organic Traffic Building with On-Page and Off-Page SEO
B2B SEO requires understanding of your customer, their behavior and the technology. Importantly it requires a strategy that is independent of global generic keywords and an insight on which keywords are key to the ‘right’ discoverability. We enable just that.
Multi-Channel Always-On Campaigns optimized for RoI
We triangulate Ideal Customer Profile (ICP) mapping, content-led campaigns, and channel-mix to identify and engage potential customers. We take an always-on, multi-channel data-driven and continually optimized approach for our campaigns.
Operations, Martech and Analytics to drive outcomes
We follow a rigorous process and leverage intelligent automation for marketing execution and performance measurement. From monitoring intent signals and drawing digital intelligence to nurture and sales hand-off, we run the proverbial Lead-MQL-SQL mile.
