26Sep
The General Data Protection Regulation (GDPR) has become a key factor in B2B marketing, influencing how companies manage client data. Since the regulation’s adoption in May 2018, it has become recognized, and B2B marketers are…
All posts by Akshay Kumar.
05Sep
Content marketing undergoes a constant metamorphosis. Remember the days of keyword-stuffed articles and generic blog posts? Today, audiences crave engaging, personalized experiences that resonate with their specific needs. This evolution has been fueled by a…
30Aug
In today’s competitive business landscape, mid-sized technology companies and start-ups face the ongoing challenge of optimizing their marketing strategies. The goal is not just to reach potential customers but to understand how effectively your marketing…
23Aug
The digital marketing landscape is on the brink of a significant transformation. With increasing concerns over privacy and data security, major web browsers are phasing out third-party cookies. This shift, often referred to as the…
18Jul
Imagine you are elbow-deep in the tech startup scene. You’ve got a killer product – a revolutionary project management software, perhaps. But with a B2B landscape as dynamic as today’s, how do you ensure your…
15Jul
You know the classic B2B marketing funnel, right? The one that maps out the journey from awareness to purchase? Well, there’s a hidden layer to it that not many people talk about- the dark funnel.…
