Month: September 2024

GDPR and Privacy in B2B: Navigating Data Regulations in Marketing

The General Data Protection Regulation (GDPR) has become a key factor in B2B marketing, influencing how companies manage client data. Since the regulation’s adoption in May 2018, it has become recognized, and B2B marketers are…

AI or not, here’s how content marketing is evolving in 2024

Content marketing undergoes a constant metamorphosis. Remember the days of keyword-stuffed articles and generic blog posts? Today, audiences crave engaging, personalized experiences that resonate with their specific needs. This evolution has been fueled by a…